If you’re not using social media to complement your hiring efforts yet, then you’re seriously falling way behind the trend.
Earlier this summer, Jobvite unveiled its annual Social Recruiting Survey, which found that social media has become an essential recruiting tool for successful HR teams. Currently, 92 percent of companies are using social media to recruit new employees, which is up from 78 percent five years ago.
Survey results are based on answers from more than 1,000 human resources and other recruitment professionals who were asked about their social media recruiting activities and intentions.
Some key findings of the survey include:
“The rise in social recruiting has allowed both candidates and employers an easier way to find the best match,” Dan Finnigan, president and CEO of Jobvite, said in a press release. “We continue to see social recruiting gain popularity because it is more efficient than the days of sifting through a haystack of resumes. It also increases quality referral hires, which our own data on Jobvite proves are hired faster and last longer.”
The job of recruiting in 2025 is, to put it mildly, complex. Of course, you’ve still got the classic struggles of juggling open roles (many, if you’re lucky!), engaging with a constant stream of jobseekers, and striving to build lasting relationships with your clients. However, the modern recruiter also has to balance the need for efficiency and competitiveness with the fundamental human connections that underpin successful placements.
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