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Current Opportunities

 
Job Title
Associate Director of Digital Marketing - Biotech
Location
Greater New York City Area, NY
Job Type
Full-Time Regular
Job Description
Associate Director of Digital Marketing - Biotech


To view a brief video about this opening Click Here

Innovative technology. Positive corporate culture.

A high-growth BioPharmaceutical company is expanding their marketing team and looking for a Digital Marketing professional to help take them to the next level. This profitable, dynamic drug company is looking to bring fresh perspectives and new ideas to their online marketing program and is interested in talking with digital marketing professionals from other industries as they build a new commercial team. This is an exciting work environment in a very positive corporate culture, and the organization has been experiencing double-digit growth for the past three years. If you are looking for a chance to help build something that will last, and to leverage your marketing skills in a job that directly impacts human health, then this could be the opportunity for you.

Responsibilities:

The Associate Director of Digital Marketing will build and run the digital marketing program for a line of pharmaceutical products used in the Hospital segment, including infectious diseases, inflammation and anesthesia. The target audience includes physicians, insurance companies, government agencies, and patients. You will create the customer journey as they further educate themselves about the specific medical condition and the available product offerings. You will also develop advanced analytics of data captured online to identify new opportunities for customer engagement, and to monitor marketing program effectiveness. Working within a highly regulated environment you will be charged with developing new methods of customer interaction. This is a broadly defined assignment where you will uncover novel insights while challenging and assessing current views and beliefs.

An important driver of success in this role is the integration of on-line marketing programs and communications with the off-line marketing plans that are being implemented by colleagues operating in other channels. The Associate Director will be responsible for ensuring that brand marketing teams are able to leverage the full power of detailed patient-journey understanding. You will also develop segmentation plans, budgets, and business cases to justify investments in new marketing programs. We need someone with strong strategic and analytical skills, yet who is willing to execute strategies and perform tactical duties as well. This is a newly created group where you build marketing plans from scratch, and your work will have a significant impact on the long-term success of the organization.

Qualifications:

• 3+ years of digital, online marketing experience that includes extensive data analytics, strategy and execution of digital campaigns
• Experience working with multiple digital platforms and measuring their impact
• Experience using advanced analytics to develop holistic brand strategies and customer interventions
• MBA or equivalent advanced degree

The compensation plan includes a competitive base salary plus incentive-plan bonus, an attractive equity package, and a comprehensive benefits program.

This position will be based in New Jersey; financial assistance for relocation will be provided.

This is an opportunity to leverage your experience and relationships for something more than a simple paycheck. If you are a self-starter who enjoys the challenges and rewards of working with cutting-edge technology, and if your background meets these qualifications, please apply. We want to give you the opportunity to succeed.


To apply please click on the “Apply” button below. You may also email your confidential resume to resume@alpinesearch.net. Please reference the Job Title in the subject line of your email.

YOUR PERSONAL PRIVACY AND CONFIDENTIALITY ARE GUARANTEED.

NO TELEPHONE CALLS PLEASE. Due to the high volume of resumes received, only applicants with specific experience requested by our clients will be contacted.

Additional opportunities are available throughout the country. Click here to see our list of available positions.



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